1. Focus on content creation.Good content markets itself. When you put the effort into building and promoting great pieces of content, the natural result is more traffic to your website via shares and referrals.
2. Add social sharing buttons to your website.Don’t assume that your readers will take the initiative to share your content on their own. Instead, make it easy for your site to accrue more visitors from social networking sites by adding social sharing buttons to your company’s blog posts.
3. Answer questions on social networking sites.When you see people asking questions online, provide whatever helpful information you can. Doing so will earn you both website traffic and customers for life.
4. Distribute press releases for actual achievements.While you shouldn’t abuse press release distribution websites to promote insignificant accomplishments, take advantage of this traffic stream whenever you have something noteworthy to share.
5. Use SEO responsibly.Don’t over-optimize your website, but do make use of current SEO best practices (which put the emphasis on looking “natural”) to let the search engines know where they should list your site in the natural search results. High rankings will result in plenty of new visitors to your website.
6. Invest in your website’s blog.By publishing high-value posts consistently, you’ll build your relationship with your readers, resulting in visitors who check back frequently to view your latest posts.
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7. Share slide decks and other presentations.Posting informative materials to sites like Slideshare and Scribd will help you to increase both brand awareness and website traffic through exposure to new markets and new potential customers
8. Build a killer email newsletter.When readers find valuable email newsletters, they tend to share them with others. If your current email followup sequence is lackluster, making improvements here could result in significantly more referral traffic.
9. Publish a helpful podcast.Similarly, producing a regular, high-quality podcast will increase referred website visitors, while reaching new visitors through podcast directories.
10. Deploy infographics.Infographics get shared more often than most other types of content. This makes them ideal candidates for traffic generation campaigns that make use of content marketing.
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